Brand
An Impactio product, in the Impactio style.
Meridian carries the Impactio master logo unchanged: the five-colour swirl and the grey Impactio wordmark. A thin rule separates it from the product name, Meridian, set in Poppins in Impactio blue. The same pattern works for every Impactio product, so Meridian always reads as part of impactio.com.
Colour
The six Impactio colours. Grey carries the type; blue is the Meridian colour and the link colour; the other four are accents, used together as the swirl or the five-colour rule, never as large fills.
Impactio grey
#676767Impactio blue
#3F8EBAImpactio purple
#996FB0Impactio green
#82C66DImpactio yellow
#F6C554Impactio pink
#EB4E9CType
| Use | Face |
|---|---|
| Impactio wordmark | As supplied in the Impactio master logo; never retyped |
| Product name and headlines | Poppins Medium and SemiBold (outlined in the logo files) |
| Text | Inter |
| Metadata, timestamps | IBM Plex Mono |
Use
- Use the Impactio swirl and wordmark exactly as supplied: no redrawing, recolouring or reordering of the arcs
- Keep clear space equal to the height of the swirl’s inner blue arc around the lockup
- Minimum width: 140 px for the lockup, 16 px for the swirl
- On dark backgrounds, use the white lockup; the swirl keeps its colours
- Light blue (#6FB3DB) replaces Impactio blue for the product name on dark
- With other Magellan Global brands, add the line ‘A Magellan Global brand’
